Mark James Russell

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So, it looks like Trump was right…


What a crazy year we are having. In the wake of the British vote to leave the EU (“Brexit”), it is increasingly becoming clear to me just how very right Donald Trump is…

No, not right about policy. Or economics. Or anything that involves thinking.

But one thing he appears to be absolutely right about is why and how people make decisions. As we learned from the playbook for selling the intellectual snake oil that was Trump University:

“You don’t sell products, benefits or solutions — you sell feelings.”

Bingo. Which is why facts are so useless in dealing with the Trumps of the world. Or the Brexits. Or the Catalonian independence types, or the Quebecois separatists, etc. etc.

Another highlight in this section is about selling by approaching people’s “problems”:

  • Customers don’t have need—they have problems.
  • A lot of sales training and books tell you about the importance of selling to customer needs. Although this is basically true, customers don’t sit down and think, “I’ve got a need.” Instead, they experience problems and seek solutions to them.
  • The customer has to perceive the problem, of course. You may perceive the problem, but if the customer doesn’t, then there’s no way they can bite the solution line.
  • So the sales job is about finding, eliciting and solving these problems.

So, instead of finding needs and providing solutions, Trump (and his ilk) find problems and provide feelings. Strength for the weak. Security for the frightened. Clarity for the confused. It’s a pretty potent pitch, especially compared to co-called technocrats, talking about money and data and empty little facts.

Personally, I don’t view the Brexit vote as the end of the world. Markets have roiled mostly because no one thought this would actually happen, and markets don’t like to be surprised. But how this all shakes out politically, I have no idea.


As someone who has a UK passport, I’ll be sad if that becomes a lesser document. I like the idea of trying to bring the world and people together. I hope the UK politicians figure out how to fix things before it’s too late.

But the powers-that-be having been mucking things up around much of the world for far too long. Promising benefits that never come, or demanding sacrifices that don’t actually help. Only when politicians and others begin to recognize people’s real problems and feelings, and present their ideas for the future in those terms, are we going to see things get better.

How I’m feeling these days

No memes2

Warm weather in Korea

After the smog of April and before the hot and miserable weather comes, we are in the middle of some pretty nice weather. Here are some random pics of life in Seoul that I’ve encountered lately.

First of all, the green view from where I live.

Apart - May

It wasn’t so long ago it looked like this:


Down by the Cheonggyecheon, lots of people were taking photos and fixated on something. What? Why?


Ah, some kind of heron, hanging out in the stream.

Cheonggyecheon - bird

And I recently went up to the Shilla Hotel, for the first time in ages. Got lucky with a great moon and some moody clouds.

Shilla hotel night - april

What country am I living in anyway?

It’s been a crazy couple of weeks at my local supermarket. Even though I live way at the edge of Seoul in a fairly desolate area, my GS Mart now has:

  • Shallots
  • IPA
  • Pale ale
  • Ricotta cheese
  • Kettle chips

It really reminds of just how much Korea has changed since I first arrived, back in the 1990s. Back then, foreign goods usually required a trip to a black market, in Namdaemun or Itaewon or Shinchon. Very few beers or non-Korean vegetables were around.

But now, even the most plain supermarkets offer brussel sprouts, a selection of cheeses and some decent beers, not to mention Vietnamese and Thai sauces. The options are really pretty wide-ranging.

Korean food has really improved, too. There are a whole bunch of good sauces and soup stocks that Korean companies offer.

But for the moment, I’m just really excited about pale ale and shallots.

Rob Ford and me

I can’t claim to have been friends with Rob Ford, the infamous former mayor of Toronto. But I did spend a little time with him back in the mid-1990s, while volunteering on a minor by-election in his family’s home turf of Etobicoke. He was always incredibly friendly and helpful and full of energy, always ready to go the extra mile to help.

For instance, a couple of times I worked late on the campaign and missed my ride, and Rob would drive me all the way to the Yorkdale bus station, cheerfully and without reservations. The drive would take a while, so we’d shoot the breeze: sometimes talking sports, sometimes family and life, sometimes politics. I remember once trying to make a conservative case for gay rights (it was the mid-1990s—pre-Friends—and such things were much less accepted then), and I said something like “Gay people don’t want ‘special rights.’ The biggest thing gay people want is not to be beaten up for being who they are.”

Rob’s response was emphatic: “I would never beat up a gay guy!”

Followed by: “You’d get blood all over your hands and get AIDS.”

So … yeah. Rob Ford. An incredibly giving, energetic guy. An incredible asshole.

Even back then he was already pretty much the same guy who became infamous as a politician. Minus the crack. His father was the patriarch, and his older brother Doug seemed to be the one heading for big-time politics. If you had told me back then that Doug would one day be mayor of Toronto, I would have believed it. If you said that Rob would one day be caught on video smoking crack, I probably would have believed that. But Rob as mayor? Not so much.

And now he has died. I won’t pretend he was anything that he wasn’t. I know he hurt a lot of people. But he was very nice to me and was fun when I spent time with him. And I suspect he may have been bipolar or had some other similar issues going on, given his substance abuse issues, wild energy swings and related problems. That doesn’t excuse the bad things he did, but I do think he deserved some understanding.

Music history keeps moving on

A couple of events recently have made me all too aware of how everything is constantly changing in Korea, including the music scene. The biggest news of late (imho) is that the best music store in Korea, Hyang Music, is finally shutting down, closing its doors on March 12.

The cosy interior of Hyang Music (this photo blatantly taken from the Time Out article... Happy to take it down if anyone is upset).

The cosy interior of Hyang Music (this photo blatantly taken from the Time Out article… Happy to take it down if anyone is upset).

Hyang opened in 1991 and was going strong when I first arrived in Seoul back in the late 1990s. Back then, Korea was full of music stores (around 5,000 is the most common number I’ve seen), with several huge Tower Records around Seoul, a huge Hot Trax at Kyobo Books, and countless small shops seemingly on every corner. But most of them died out when the music market collapsed in Korea more than a decade ago. Even Hongdae’s great Purple Records closed last year, and now Hyang has fallen, too.

Even in the heyday of the music industry, Hyang was still the shop to go to, especially for local indie music. Back then, it felt like you could keep up with most of the CDs being released by the local indie scene, and if I could find a release, I usually bought a copy. Hyang was a tiny store, but it was in such a convenient location for me, on the road connecting the Shinchon Subway Station and the Yonsei main gate (being around the corner from Voodoo Bar, my favorite hangout way back then, helped, too). I couldn’t begin to guess all the CDs I bought there.

Clubs, too, are always opening and closing in Korea. Ruail Rock recently shut its doors, for instance. One of the first clubs in Seoul that I used to go to was Master Plan, which was located in Nogosan-dong, about halfway between Shinchon and Donggyo-dong. I used to go for the indie rock music, but soon after it turned into a hiphop club, and for quite a while it was at the heart of the Korean indie hiphop scene.

Now the fine young music writer Emma Kalka has published a fine history of Master Plan in the latest Groove Magazine. It’s an excellent and informative read, totally worth your time.

I’m old and boring now, so don’t go out very music. But I don’t want to be one of those boring old fossils who complains about how much better things used to be. I’m sad to be losing Hyang Music, just as I’m sad to have lost the other music stores and clubs. But change isn’t all negative, and the music scene today is probably bigger and more interesting than it’s been since I’ve been in Korea. So cheers to Hyang and Master Plan and everyone else who has gone before. And I’m looking forward to hearing all the music that comes next.

(Cross-posted to the Korea Gig Guide).

Last snow of the winter?

It seems like most years in Korea, you get that one last big snowfall in late February or early March. And once again, the weather obliged.




And an hour later:



Another new year is already underway (lunar edition)

We had a late Lunar New Year this year, coming the week before Valentine’s Day. So welcome to the year of the red monkey (丙申年). To celebrate, here’s a look at a pretty Seollal sunset through a dirty subway window.

seoul sunset

For reasons I do not quite understand, my old post about Hongdae coffee shops from 18 months ago appears to be getting more interest. But of course, being Korea, 18 months is a long time, and most of the post is now out of date. So if you’re looking for good coffee in Hongdae, check before going anywhere.

In particular, Coffee Me is gone, having shut down last summer. Cafe Belief still exists, but it has moved to the Hapjeong area, behind the Mecenatpolis

Anthracite has apparently had some issues with its workers, but they seem to have solved those problems are going strong still. Yri and Jebi are still good, too, if you’re in the Sangsu area. On the Donggyo side of Hongdae, Gabia is still your best bet (imho), and Cafe Libre in Yeonnam-dong.

Anyhow, happy lunar new year.


Another new year is already underway …

Hard to believe we’re nearly halfway through January already. I hope you’ve had a good 2016 so far. My year started out with a bit of madness as I attended CES, the big consumer electronics showcase in Las Vegas, for the first time. In fact, it was my first trip to Vegas. Not really my sort of town, and I was swamped with work, but overall it went okay.

Vegas - ces 2016

Perhaps I’m most happy about it all because I actually got some decent work done on the flights for once — 3,500 words written on my sequel to Young-Hee & the Pullocho during the two big flights. Being productive always puts me in a better mood.

At this point, I guess the sequel is about halfway done. So still a lot more to go. Plus I have another novel that I’m supposed to get done this year.

Never enough time to get everything done. But hopefully I’ll have more for people to read before too long.




Christmas Pullochos

So I was checking out the Kyobo Gwanghwamun store today, and in addition to stationary, toys and presents, it actually sells a lot of books. Who knew?

What’s more, when I was walking around the foreign language section of the store, I came across an interesting fantasy book on display:

Pullocho - Kyobo
Yep, there had several copies of Young-Hee & the Pullocho. Nice to know the book is not only in stock, but actually visible. Yay.

Here’s another view:

Pullocho - Kyobo2

Maybe it’s a small thing, but it still picks up my spirits to see my books in a store. Especially such a big, flagship bookstore like that Kyobo.

Anyhow, 2015 is nearly over, so a big thanks to everyone who bought one of my books this year — whether it was Young-Hee & the Pullocho, K-Pop Now or Pop Goes Korea. And an extra-big thanks to everyone who took the time to rate or review them, too, whether on Amazon or Goodreads or anywhere else. It’s so nice to know that people are reading something I wrote and enjoying it.

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